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The world is unfolding in ways never imagined and technology is the catalyst. The impact of technology is far reaching; across to lands, to diverse people, and affecting personalized creature comforts. NottHeads will be there to assist in the personal connection, integrating technology into the customers' daily lives. NottHeads helps bring it all together, the personal choices of communication devices, content of interest and the integrated lifestyle. NottHeads is a leading edge company, which helps the consumer, integrates technology with their life to suit each individual's needs and preferences.
The business components are: Digital Hood, O-N Systems (Smart Home technology), Event Correspondents, Web Hosting, and Entertainment Distributor.
You want to make a doctor's appointment on a Saturday afternoon, for a Thursday morning two weeks from now but the doctors office is closed, you can; with the help of NottHeads.
There is an edge to everything that NottHeads does, be careful, it's sharp and will cut you deep; once infected you're ours for keeps. This is not a standard cookie cutter business model, but think of it as an umbrella of services integrated through one handle or handler, NottHeads. Each business component helps to coalesce the personal digital experience.
The company BASF has used the tag line "We don't make the products you buy, we make them better", that is a good analogy for what NottHeads wants to do. NottHeads won't make the products you buy, it will make those products do more of the things that you want them to do simpler
Simply, Better!
The business strategy has two tiered; outreach and content distribution. The outreach elements gather new customers through targeted business lines; retail and direct promotions. The content elements provide the customers? access to digital content supports the outreach initiatives and provides opportunities.
Digital Hood: a cyber café with a little more than an espresso caffeine kick. The Digital Hood is a gathering place for social interaction, goodies, coffee, electronic gadgets, accessories, Internet access, entertainment and exposure to the digital community and lifestyle all under one roof. Digital Hoods will be located near college campuses, keep late hours and be the spot folks come to see what's going on and be seen. This series of retail outlets is targeted at a younger audience; the younger audience is already wired digitally. The Digital Hood will be their outlet, to access the culture and products that drive their consumer desires. The preliminary cities of interest are: Atlanta, Tallahassee, Birmingham, Baton Rogue, Miami, Washington D. C., and Charlotte, for starters. The Digital Hood can be expanded to many cities and can be franchised moving forward.
O-N Systems (Smart Homes): from the simplistic integration of your computer with your stereo, to the conveniences of space age Jetsons'. The smart home is a home or parts of a home that are linked digitally. There is a full and continuously growing line of products and services. The basic product groups are: multimedia entertainment, environmental control, remote access, and security. The target audiences are more mature homeowners, condo owner, upscale hotels and lodges. The services will be marketed to homeowners, realtors and developers. The same products that are targeted to the homes can be implemented for business use as well.
Event Correspondents: the local flavor - pee-wee football game, beauty contest, spoken word on Wednesday night, car show, question of the day, man on the street, the camera is always rolling on the pulse of community activities. On and near the college campuses relationships will be established with Student Government Associations (SGA), Fraternities, Sororities and other groups.
Web Hosting: anything from plain vanilla to the high-tech and highly interactive. The Internet is the best and cheapest means of distribution and communication. Nottheads will incorporate web logs, chats, job postings, music, entertainment and other components into its web sites and sites developed for clients.
Entertainment Distribution: the underground just met the real world; you want a place to get exposure come see NottHeads (there are some things that will not be exposed by NottHeads, thanks but no thanks, there are limits). This line of services utilizes the Internet as a means of distributing content (music, video, conferences, reference materials); if it can be captured in a digital format, NottHeads will find and develop a means to reach the intended audience.
Conference - Presentation Site: the ability to use the facility for meetings, teleconferencing, training, product launches, parties, and receptions. The location will have state of the art audio, video and communications capability. Business Consulting: has a collection of professionals on staff and through other professional alignments to provide consulting services to businesses and assist them with integrating IT into their business and business processes.
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