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Excerpt from NottHeads Inc. Workshop - How to market yourself
The Marketing Mix model (also known as the 4 P’s) is used by marketers as a tool to assist in implementing the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending 4 (or 7) variables in an optimal way. It is important to understand that the marketing mix principles are controllable variables. The marketing mix can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment.
Written by Jennifer Shaheen
Many businesses have web sites and over the past year I have been part of redesigning many company sites including my own. This made me wonder: how do you know when it is time to give your web site a facelift?
Here are 8 ways to know it is time to redesign your website.
1. What Do You Do?
We look at our own websites with an understanding of our businesses and many times we assume we are clear about our services and products. If you have heard visitors to your web site comment on "what your business does" or "why your company is better than the competition" it might be time to get some more feedback and redesign your site.
2. Directions…Lost Information…Where Do I buy?
People visit web sites for a variety of reasons. One reason above most is information. Are your products and services lost on your web site? Can people interested in working with you find what they came for? Such as phone numbers, directions, store policy or just simply how to add the products you offer to their shopping cart?
This is brain, ego, fun, cutting edge, and different. O-N Systems is a systems integrator. We put stuff together to meet a need, desire, or just to show off. Take a mixture of multimedia, computer technology, networking, and security systems put it all together. The combination of systems, different, but yet synchronized interacting in harmony, that's an O-N Systems configuration.
Think of the system you want, that dream SYSTEM?
Consider...
- What does it look like?
- What components does it include?
- How do I access the components?
- Where can I access these components?
- How do I make this dream a reality?
- What is it going to cost me?
- What services are included with the purchase?
- Who and how will I get service and support?
Brand Marketing
NottHeads will get you noticed and remembered through the concept of branding.
A brand is a collection of feelings toward an economic producer; more specifically, it refers to the concrete symbols for those feelings, such as a name and design scheme. Feelings are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, which are developed to represent implicit values, ideas, and even personality. The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".
Music Distribution
NottHeads can help you get paid, right now, by selling your music from multiple websites. This service is only available for original validated copywritten materials. Mix tapes tracks can be played on the radio, but can not be sold. NottHeads will give you a bigger cut of the revenue than any label gives. Low overhead, more profits per track and per album pricing. Mix distribution services with a tailored marketing package for the biggest bang for you bucks. Hell, if you got the goods, this is an easier way to make money than selling mix tapes out of you trunk. ONLY ORIGINAL CONTENT CAN BE SOLD FROM A NOTTHEADS OR NOTTHEADS AFFILIATED WEBSITE!!
Internet Marketing Considerations Marketing Strategy
There are as many marketing strategies as there are cities printed on a map of the United States. The important attribute is what strategy works best for your constraints: budget, target audience, competition, visibility, brand, consumer response and components needed to complete a transaction. Examples: Expert, Repository, Public Relations, Marketing, E-store, Social Network, etc.
The marketing strategies drive how information is organized and what components are essential to be effective in reaching the strategic objectives for having a website. Setting Strategy 'Fail to plan, plan to fail'. It's a well-used phrase, because it's true.
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